Now that you have had a brief education in branding for authors, it’s time to get a bit more serious about this whole idea of branding. After all, by developing an carefully conceived image or concept that goes with your name and your work, like we have when we hear the names Nike, Coke, Target, [...]
One of the most time-tested ways to build an author platform involves good old fashioned speaking. By that I mean getting up in front of an audience and talking about something related to the topic of your book. This remains a great way to develop expert status and to connect with people who will one [...]
If you’ve been wondering why it’s been so quiet here, let me explain. I’m getting ready for a change…and I thought it would happen a while ago…but it’s taking longer than expected. Earlier this month I thought this blog would be changing from a free WordPress blog to a hosted blog. That is still going [...]