A few days ago I ran a post about how to pitch the media. However, sometimes getting media attention takes more than just a good pitch or attention-grabbing press release. It takes persistence and knowledge of how to get noticed both in Cyberspace and by a physical person in a physical office. V. Michael Santoro [...]
The other day I wrote a post about author J.D. Salinger’s death for my Jewish Issues Examiner column, but I didn’t think too much about what his passing on January 17, 2010, meant to me as a writer. Then, today I happened upon author Mitch Albom’s column in the Jewish Word Review. (If you recall, [...]
Not every author wants to speak in front of audiences, although speaking has been the publishing industry standard for promoting books. (It remains the gold standard for building platform prior to publishing a book as well.) While most publishers will expect you to do at least some speaking as part of your book marketing and [...]