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Rethinking Book Marketing: Why Discovery Matters More

Published on November 29, 2011 By Nina Amir

Yesterday’s post showed us how savvy writers today can utilize the Internet to help them research, write and promote their books. Today we look at how the Internet has changed how readers find those books. In the quickly-changing publishing world—and the even-more-quickly-changing world of book readers—authors have to realize that sometimes the efforts they make [...]

The Top 4 Book Marketing Tactics in Today’s World

Published on November 22, 2011 By Nina Amir

Every author needs to tackle book marketing and promotion at some point. I know that I began promoting my new book, How to Blog a Book, with workshops, teleseminars, and a blog long I had a completed manuscript. That’s how I landed the book deal. And now I market it the same way but have [...]

11 Ways to Zig When Everyone Else is Zagging in Social Media

Published on November 22, 2010 By Nina Amir

When I tell aspiring authors they must get involved with social media, they almost always cringe.  Much like blogging, they just don’t want to do it. They don’t see the purpose, they don’t understand how to make it relevant to their books and their work as writers, and they see it as enormously time-consuming. Yet, [...]