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Rethinking Book Marketing: Why Discovery Matters More

Published on November 29, 2011 By Nina Amir

Yesterday’s post showed us how savvy writers today can utilize the Internet to help them research, write and promote their books. Today we look at how the Internet has changed how readers find those books. In the quickly-changing publishing world—and the even-more-quickly-changing world of book readers—authors have to realize that sometimes the efforts they make [...]

The Top 4 Book Marketing Tactics in Today’s World

Published on November 22, 2011 By Nina Amir

Every author needs to tackle book marketing and promotion at some point. I know that I began promoting my new book, How to Blog a Book, with workshops, teleseminars, and a blog long I had a completed manuscript. That’s how I landed the book deal. And now I market it the same way but have [...]

7 Nonfiction Book Marketing Traps to Avoid

Published on November 27, 2009 By ninaamir

The year I won the San Francisco Writer’s Conference pitch conference, I had just gained some really valuable information in a morning session. (I mentioned this in an earlier WNFiN post.)  The session was taught by writing-career-coach Teresa LeYung Ryan and public relations/marketing consultant Elisa Southard.  I’ve never forgotten the lesson Elisa taught me and [...]