More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google+. Somehow, it is beneath them, an activity not befitting [...]
A few days ago I ran a post about how to pitch the media. However, sometimes getting media attention takes more than just a good pitch or attention-grabbing press release. It takes persistence and knowledge of how to get noticed both in Cyberspace and by a physical person in a physical office. V. Michael Santoro [...]
While a good media appearance may depend upon preparation—knowing the message you intend to convey and understanding how to communicate in a way that reaches listeners on an emotional level, you’ll never get a chance to speak to a radio or television audience if you don’t know how to pitch the media effectively. My regular [...]
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