More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google+. Somehow, it is beneath them, an activity not befitting [...]
Authors used to spend their time promoting themselves via speaking. Getting up in front of audiences offered the #1 way to sell books. It ran a close race with radio appearances—or any type of media appearances. Face time…in front of large audiences. That was the ticket to book sales. These days, however, the Internet is [...]
When I tell aspiring authors they must get involved with social media, they almost always cringe. Much like blogging, they just don’t want to do it. They don’t see the purpose, they don’t understand how to make it relevant to their books and their work as writers, and they see it as enormously time-consuming. Yet, [...]
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