news releases

How to Use a Rifle and Shotgun to Accomplish Your Book Promotion Goals

Posted by on November 19, 2010 at 1:29 am

A few days ago I ran a post about how to pitch the media. However, sometimes getting media attention takes more than just a good pitch or attention-grabbing press release. It takes persistence and knowledge of how to get noticed both in Cyberspace and by a physical person in a physical office. V. Michael Santoro [...]

How Nonfiction Writers Can Find Personal Value in their Marketing and Promotion Efforts

Posted by on November 26, 2009 at 2:00 am

Happy Thanksgiving! It’s November 25th, and Write Nonfiction in November has just five more days left before the challenge ends. Blog readers have been busy reading, but I’ve heard little from writers. I hope that means you’ve been busy writing. I did notice, however, that many of the article on marketing and promotion garner less [...]

Promote Your Book — and Yourself — with Online Articles

Posted by on November 13, 2007 at 11:13 pm

You can gain exposure for yourself and your books by using your nonfiction writing ability to write articles and “news releases” (short articles) that you post to online article directories and distribution services. You can also submit them to e-zines, which represents a more targeted approach. I’ve done this consistently for more than a year, [...]