how to pitch

Sound Bites for Authors

Posted by on November 21, 2011 at 12:08 am

For the next nine days of Write Nonfiction in November, you’ve got to wear your writer’s hat while you work on your writing projects. But when you read this final series of blog posts, you must put on your business hat. I know that’s not something writers like to do, but it’s a necessary part [...]

How to Sell a Book by Answering the Essential Questions

Posted by on November 14, 2011 at 12:22 am

More often than not, aspiring authors who send me nonfiction book proposals for editing haven’t included all the information required. They think they know what should be in the document’s pages. They may have read books on how to write a book proposal or found helpful articles on the Internet, but they still don’t understand [...]

How to Use a Rifle and Shotgun to Accomplish Your Book Promotion Goals

Posted by on November 19, 2010 at 1:29 am

A few days ago I ran a post about how to pitch the media. However, sometimes getting media attention takes more than just a good pitch or attention-grabbing press release. It takes persistence and knowledge of how to get noticed both in Cyberspace and by a physical person in a physical office. V. Michael Santoro [...]