After 30 days of reading about writing and publishing nonfiction during the Write Nonfiction in November challenge, you might still wonder what special ingredient you need to create successful nonfiction books as well as articles, ebooks, and other information products. By “successful” I mean nonfiction that sells to readers and to publishers. You accomplish this [...]

As we approach the end if Write Nonfiction in November (WNFIN), it seems appropriate to take a look at what happens when a writer actual reaches the goal of becoming traditionally published. Let’s imagine you’ve done all the things the WNFIN expert bloggers have written about during the last 28 days: You’ve written a great [...]

Now that you have had a brief education in branding for authors, it’s time to get a bit more serious about this whole idea of branding. After all, by developing an carefully conceived image or concept that goes with your name and your work, like we have when we hear the names Nike, Coke, Target, [...]